Aesops
Aesop is a luxury beauty brand that offers plant-based skincare, hair, and body care products. The brand focuses on the use of natural and high-quality ingredients to create formulas that are effective and gentle on the skin. Aesop was founded in Melbourne Australia in 1987 and experienced rapid growth, now having stores globally. Its products possess a unique minimalist design that makes them desirable and aesthetically pleasing. Additionally, Aesop tailors to the customer and their individual needs with personalized consultations and services. Its target audience consists of individuals who prioritize quality and performance in their beauty needs and value natural and organic ingredients. Aesop is regarded for its plant-based ingredients, unique and minimalistic designs, and customer-tailored approach.