Basic Issue
Basic Issue is a brand that focuses on providing quality apparel and gear to those with an active lifestyle. It offers quality outerwear, footwear, and accessories that combine fashion-forward designs with superior functionality. Its products are crafted with thoughtful attention to detail and made to last—designed to tackle any terrain. Basic Issue aims to provide its customers with quality apparel they can rely on, from their everyday basics to their most extreme adventures. Its core values are comfort, durability, and style, and its target audience includes people from diverse backgrounds who live an active, adventurous, and fashion-forward lifestyle. Its unique selling point is its wide variety of fashionable and durable apparel and accessories for all types of activities.