Bright Of Sweden
Bright of Sweden is a lifestyle brand offering fashion-forward and trendy products with a Scandinavian aesthetic. Founded in 2000 in Gothenburg, Bright of Sweden created modern, high-quality pieces characterized by simple, contrast designs and hidden practical details. The brand has since expanded to include a range of apparel, footwear and accessories for men and women, with an emphasis on products that are timeless in both form and function. Bright of Sweden's target audience is chic, sophisticated and urban audiences who value quality fashion pieces but also seek comfort. The brand's unique selling point is its high-end Scandinavian designs with hidden practical details, creating the perfect blend of form and function. Bright of Sweden is also dedicated to creating sustainable products, using natural and eco-friendly materials whenever possible.