Equal
Equal is a leading sugar substitute brand, established for over 30 years. It provides high-quality products with great taste and excellent functionality. The core values of the brand are all about providing customers with sugar-free alternatives that taste great and help them lower their sugar intake. Its product offerings include zero-calorie sweeteners in a variety of forms, such as tablets, liquid drops, and convenient packets. The range also offers calorie-reduced sugar alternatives.
Equal's target audience consists of people who are looking to reduce their sugar intake and maintain a healthier lifestyle, such as people living with diabetes. The brand helps alleviate the limitations of healthy food choices with its innovative solutions and products that reduce sugar without compromising on taste.
The unique selling points of Equal are that its products are artificial-flavor free, scientifically proven to help reduce sugar intake, and their products come in various forms, allowing for greater convenience. The brand also offers creative solutions to sugar alternatives with its sugar-free syrups and sweeteners.