Estes
Estes is a family-owned business founded over 70 years ago that specializes in providing model rocketry and educational products. Its core values involve encouraging creativity, sustainability, and education through its products. Estes offers a wide range of model rockets and related accessories for the beginner to the experienced enthusiast. Estes also offers kits related to Science, Technology, Engineering and Math (STEM), hobby materials, and instructional materials. Its target audience is primarily children and those with an interest in STEM projects. Unique selling points include an online instructional center with videos, instructional materials and a mobile app that includes activities, tips and product information. Estes also offers a unique Maggie Simpson Astronaut Contest for young rocketeers and a Hobby & Education Catalog.