Gatorade is an American beverage brand focused on providing sports performance products to athletes and consumers alike. It has grown to become the world's leading sports drink brand, creating a wide variety of beverages designed to quench thirst, replace electrolytes and provide energy. Gatorade products provide carbohydrates, electrolyte minerals and fluids to help athletes stay hydrated and energized during exercise and intense activity. It offers ready-to-drink beverages, powders, concentrates and other products, targeting performance athletes, fitness enthusiasts, those engaging in vigorous activities or everyday sports. Gatorade also offers lines of organic, non-GMO and gluten- free products. Its unique selling point lies in its decades-long commitment to science-based hydration research, as well as its sponsorship of major sports and teams.