General Tools
General Tools is a leading US-based manufacturer of precision measuring tools and hand tools for industrial, commercial, and consumer markets. For more than 140 years, the company has been offering a diverse and innovative collection of products, including pliers, screwdrivers, snips, measuring and layout tools, digital calipers, metalworking tools, pipe and tube cutters, routers, saws, levels, and more. Its tools are designed to offer professionals and do-it-yourselfers reliability, accuracy, and lasting durability. The brand's core values are based on quality, innovation, and customer service. It strives to provide customers with solutions that are built to last, utilizing the latest technologies that make its products work seamlessly and stand out from the competition. General Tools' core target audience essentially consists of professionals, hobbyists, and do-it-yourselfers. The brand is well-known for its quality tools, focus on innovation, and excellent customer service.