Hy-Vee
Hy-Vee is an American employee-owned retail chain of supermarket and drug stores, established in 1930. The brand is widely known for its product diversity and providing excellent customer service. Hy-Vee offers a wide range of products and services from groceries, health and beauty aids, home goods, pharmacy items, and fuel. Hy-Vee also offers meal kits, ready-made meals, and catering services that its customers have come to enjoy. Its target customers are families, singles, and couples who look to take advantage of the decent prices and great quality produce. Hy-Vee has a major focus on corporate social responsibility and sustainability that is unique among other grocery store chains. They have adopted company-wide initiatives so as to not only reduce environmental impact but also benefit their employees, communities and customers.