In the Raw
In the Raw is a brand of food products focused mainly on unrefined and minimally refined natural sweeteners derived from plants. It offers a range of sugars and alternative sweeteners made from sources like organic sugar cane and whole leaf stevia. It has core values of wellness, sustainability, and convenience, and its products are free from chemical processing and additives. In the Raw's target audience are conscious consumers seeking a health-oriented, natural sweetener to replace refined or processed sugars and sweeteners. Its products are available in a variety of forms, from bulk to convenience packets, and are suitable for use in a variety of applications from home baking to coffee sweetening. Its unique selling point is that its sweetener products are made with careful attention to quality, sustainability, and health considerations.