LifeStraw
LifeStraw is an innovative personal water filter brand that helps individuals drink safely from any contaminated water source. Founded by Swiss-based Vestergaard, LifeStraw has helped to provide safe access to drinking water to many of the world's most vulnerable communities, in addition to general outdoor and home use.
LifeStraw's core value is to improve access to safe drinking water around the globe. In addition, their core product offerings are centered around their technology which utilizes an advanced hollow-fiber membrane as the main component of their award-winning water filter. LifeStraw also manufactures a range of products such as LifeStraw Home, filters, purifiers, water bottles and gravity bags.
LifeStraw's target audience are both individuals and communities who are in need of safe water sources or are looking for ways to make their existing water source safer.
One of the most unique selling points of this brand is their commitment to creating safe access to water for vulnerable communities around the world. To this end, they have launched the ‘Follow the Liters' campaign which provides safe drinking water to school children in Kenya. This initiative has been widely praised by both public and private bodies. Additionally, LifeStraw has developed a range of products which are both easy to use and affordable. This makes them an ideal choice for both home and outdoor use.