McCormick
McCormick is a renowned global seasonings and spices leader providing chefs, food manufacturers, and home cooks with flavor inspiration for over 125 years. It offers a vast portfolio of premium, whether you're adding a simple twist or crafting a complex flavor profile, McCormick spices and seasonings make everything delicious. With gourmet, authentic, and customizable flavors, McCormick makes ordinary food extraordinary. Their products range from flavor extracts, culinary herbs, spices, and seasonings to marinades, BBQ sauces, and salad dressings.
Its core values include flavor and quality, sustanaibility, innovation, and connection. The brand is committed to helping people add flavor to their lives, while caring for the environment and offering a diverse range of products. It pursues innovation in its products, packaging, and recipe development. McCormick also works to build a stronger connection between its customers and the food and flavors that they love.
Its target audience includes chefs, home cooks, and food manufacturers, as well as retail customers. Its unique selling points are its top-notch, high-quality product range that stands out in taste and offers the opportunity for people to customize their flavor profiles.