Nabisco
Nabisco is a renowned brand of snack foods, owned by Kraft Heinz and based in East Hanover, New Jersey. Well known for their iconic Ritz brand crackers, Oreo cookies, and Chips Ahoy!, Nabisco has been making a variety of snacks since 1898. These offerings are complemented by its snack cakes and cookies, such as Honey Maid graham crackers, Honeymades Graham Sticks and Mallomars. In addition to their traditional snacks, Nabisco creates new flavors and products every year to accommodate changing tastes.
Targeted mainly towards children and adults, Nabisco's snacks are aesthetically pleasing, often incorporating vivid coloring and creative shapes in their products like Honey Maid Teddy Grahams and Fruit Snack packs. Differentiating itself from competing brands, Nabisco emphasizes on the importance of fun and the experience of eating its snacks just as much as the taste, so that consumers can make good memories with their friends and family. In addition, their products are generally affordable, with most snacks in the 2-4 dollar range per pack.