National Geographic
National Geographic is a well-known brand that covers a broad scope of content related to exploration, conservation, and science. It has become one of the largest non-profit scientific and educational organizations, and its mission is to educate people around the world about the planet and foster positive, lasting change. National Geographic provides access to a vast store of multimedia content, prints a number of publications, and runs a cable network of live educational programs. It also hosts events such as its annual photography awards, and the National Geographic Museum at Washington DC. The brand's core values focus on storytelling, inclusivity, cultural understanding and stewardship. Its product and service offerings include publications, films on its streaming services, and educational materials. The core target audience is general public, especially millennials and children, looking for educational and inspiring content. National Geographic's unique selling point is creating quality educational and multimedia content that engages viewers and has an impact on the public.