Red Bull
Red Bull is an energy drink brand that has become synonymous with high performance in a variety of action sports. Since its launch in Austria in 1987, Red Bull has become a global phenomenon providing its customers the wings needed to take on life's challenges. Red Bull's tagline, "Red Bull gives you wings," is indicative of its brand image that aims to energize its customers in both physical and mental pursuits. Red Bull offers a range of products, such as its classic energy drink, Red Bull Energy Shot, and Red Bull Sugarfree. The brand's target audience consists of young adults who live active and ambitious lifestyles. Known for its sponsorship of extreme sports and its always innovative approach to marketing, Red Bull has carved out a unique identity that appeals to those seeking power and achievement.