SlimFast
SlimFast is a nutrition and weight management brand providing scientifically-proven lifestyle programs and products. Founded in 1977, they use whole foods and medical-grade nutrition to craft nutritious meal replacements, snacks, protein powders and shakes, diet foods, and more. Their products are designed with convenience and ease-of-use in mind, and to provide consumers with tailored lifestyle programs to reach personal health goals. SlimFast is created with an emphasis on high-quality, natural ingredients, and a commitment to customer satisfaction. Their target customers are health and weight conscious individuals who want to maintain healthy lifestyles while managing their dietary requirements. Unique selling points include convenient meal plans and easy-to-use products that allow customers to achieve their desired outcomes.