Snickers / Mars
Snickers / Mars is an iconic international company that produces a variety of confectionary products. Founded in 1911, Mars quickly established itself as a leader in the confectionery market with the introduction of the famed Milky Way bar in 1923. Today, the Mars product portfolio includes multiple legendary chocolate and non-chocolate brands such as Snickers, M&Ms, Twix, 3 Musketeers, and Skittles.
The brand's values are firmly rooted in quality and innovation. Mars takes pride in providing consumers with sweets that are a source of joy and delight. In 2021, more than 500 research and development professionals are constantly taking the brand's portfolio to the next level by introducing new flavors, unique combinations, and novel concepts.
Snickers / Mars's product line is designed to have something for everyone. Their target audience, therefore, is very broad and ranges from children to adults. Their unique selling points include making delicious chocolate treats that are certified by the Rainforest Alliance and Halal Certified. Additionally, through the Mars Wrigley Foundation and other initiatives, they actively contribute to reducing their environmental footprint.