Sour Patch Kids
Sour Patch Kids are a beloved brand of soft and chewy candy that feature tart and tangy flavor combinations. Created in the 1970s by the Canadian confectionery company, Cadbury Adams, the candy has become an iconic part of American snacking culture. Sour Patch Kids are available in many forms, including chewy candy, gummies, and sour sparkling beverage, and are gradually expanding to include other sweets like marshmallows. The brand caters to a wide range of ages, appealing to children and adults alike; they explicitly embrace being "a little bit naughty, a little bit nice." Sour Patch Kids differentiate themselves from other candy brands by the unique Sour-then-Sweet flavour profile, and through their fun and offbeat marketing campaigns.