SPG
Starwood Preferred Guest (SPG) is a loyalty program by Starwood Hotels & Resorts Worldwide, Inc. that provides exclusive benefits and rewards to its guests. SPG allows members to earn and redeem points for stays at more than 1,300 participating Starwood Preferred Guest hotels, including those in Starwood's family of 10 hotel brands, such as Sheraton Hotels & Resorts, St. Regis, The Luxury Collection, Westin Hotels & Resorts, W Hotels, and more. Members also have access to exclusive offers, special member rates, and other perks. SPG's core mission is to provide personalized experiences and memorable moments for its members through its loyalty program. SPG's target audience are frequent travelers seeking comfort and luxury from its hotel stay, such as business personalities, family adults and couples. Serving customer needs since 1930, SPG stands out with its special suite of membership benefits and rewards, exclusive discounts, bonus points and packages.