Splenda
Splenda is a brand of artificial sweeteners marketed by Heartland Food Products Group. It is a no-calorie sugar substitute and is provided in a packet form as well as other forms such as granulated, liquid, mini-tablets, larger canisters and in a baking form. Its key ingredient is sucralose and it is made from sugar but contains no calories. Splenda's is the first and most popular no-calorie sweetener sold in the USA, and is one of the few artificial sweeteners approved by the Food and Drug Administration. It has become popular amongst people looking for a healthier and more natural alternative to sugar. Consumers enjoy its sweet taste without any of the caloric drawbacks associated with regular sugar. It is suitable for anyone who wants to monitor their sugar intake, including those with diabetes. Splenda is an easily recognizable brand and has had noteworthy success due to its strong awareness among consumers.