Starburst / Mars
Starburst / Mars is a brand focused on producing tasty confectionery items. Established in 1932, the brand has become renowned for its fruity and chewy candy, with a range of popular classic and limited edition flavors. Its core values revolve around providing quality, delicious treats consumers can enjoy with friends and family. The company's full range of products includes gummies, sweets, lollipops, chocolates, and chewing gum. Its target audience is typically kids and young adults, though anyone with a sweet tooth is sure to enjoy Starburst / Mars treats. Notable selling points include its broad flavor selection, vibrant visual appeal and the fact that many products contain fewer calories than conventional candy.