Whirlpool
Whirlpool is a global manufacturer of major home appliances for over 100 years. Its core values focus on the customer experience and bringing innovative technology to the market. Its product offerings range from major appliances, such as refrigerators, washers and dryers, to small kitchen appliances and air conditioners. Whirlpool also offers complimentary services such as smart home features, product support and extended warranties. Its target audience is all homeowners looking to equip their houses with high-quality, reliable appliances. One of the unique selling points of Whirlpool is its commitment to the environment with sustainability measures and energy-saving features in its products.