Windex
Windex is a world-renowned line of surface cleaners and glass cleaners produced and distributed by SC Johnson. They offer a wide variety of products including all-purpose cleaners, glass cleaners, bathroom cleaners, and more. Their products are designed to be powerful and effective without the use of strong chemicals.
Windex has been around for almost a century, having been created in 1933 by the Drackett Company (a subsidiary of SC Johnson), and quickly becoming the go-to glass cleaner worldwide. As a brand, Windex stands for cleanliness, effectiveness, and sustainability, with their cleaners being gentle on surfaces and the environment.
Their target audience is mainly focused on households, both in residential communities as well as businesses, but their products can be used for a wide variety of purposes. Their unique selling points lie in their effectiveness and safety which has led to a loyal and devoted following throughout the past decades.