Wrigley / Mars
Wrigley/Mars is a global confectionery brand owned by Mars, Incorporated, one of the largest privately owned companies in the world. The 133-year-old company is best known for its iconic chocolates, candy, and gum products. Through Wrigley, Mars offers Gummi candies, mints, and chewing gums, such as Juicy Fruit, Big Red, Winterfresh, Eclipse, Airwaves, and Orbit. Many of Mars' iconic products, such as M&M's, Twix, and Snickers, also fall under Wrigley's umbrella. Wrigley/Mars focuses primarily on targeting a younger demographic, with innovative flavor and packaging options, and high-visibility and experiential marketing campaigns. As a respected and beloved, century-old brand with an impressive product portfolio, Wrigley/Mars is recognized worldwide as the leader in the confectionary industry.