Yankee
Yankee is a global home fragrance brand that is renowned for its cozy aromas and wide variety of scented products. Their signature fragrances range from sweet florals to uplifting citrus notes. From reed diffusers and wax melts to room sprays and steamers, Yankee uses natural ingredients to craft products that bring comfort, relaxation, and warm fragrances into the home. The company also offers a variety of car fragrances, which allow consumers to enjoy a continuous scent experience throughout the day. Their target audience is mainly home- and fragrance-lovers of all ages, from millennials to older generations, who look for a bit of comfort and unique atmosphere in their home. Yankee's unique selling point is the use of natural ingredients to create complex, distinctly recognizable scents that evoke a particular feeling or emotion. The brand has been providing quality home fragrances since they first launched in 2001. Their goal is to help people develop rich, memorable experiences by creating a sense of warmth and comfort in their home.