Febreze / Procter & Gamble
Febreze / Procter & Gamble inc. is a brand operating for over 175 years that provides a range of cleaning and home scenting products. Febreze is best known for its fabric refreshers and air fresheners that combine a unique patented technology with natural ingredients to eliminate odours in the home. Other offerings include speciality cleaners for delicate surfaces and car interiors, a pet odour eliminator, candles, plug-ins, automotive and small space air fresheners, as well as a laundry collection. Febreze's products are designed to help create a peaceful, healthy, inviting home environment, and are available in a variety of scents and formats. The brand's core values emphasise respect for the environment, natural ingredients and fragrances, as well as fostering loving relationships. Its unique selling point is its patented OdorClear Technology, which eliminates odours quickly and safely- leaving the air and surfaces feeling refreshed, with clean, subtle scents. Febreze always has new scents and products being launched, and its target audience is families, pet owners and those looking for an effortless way to keep their home smelling clean and fresh.
