ICI
ICI is an international consumer goods and services brand, known primarily for its cycling brand. Founded in Europe, ICI offers a wide range of products and services including bikes, apparel, accessories, and repairs. Their core values are quality, safety, and sustainability. Most recently they launched a line of electric bikes that have been well-received. ICI targets consumers of all kinds who are interested in cycling, whether for leisure or performance. ICI is notable for its quality products, which span all price points, as well as their customer service and commitment to sustainability.