The Coca-Cola
The Coca-Cola brand is a global leader in the beverage industry. Founded in 1886 in Atlanta, Georgia, the iconic soft drink has become a highly recognizable and beloved part of many cultures around the world. The company runs on five core values: leadership, collaboration, integrity, accountability, and passion.
Coca-Cola offers a wide range of beverages, from its classic sodas to iced teas and juices. They have recently launched Coca-Cola Life, a reduced-sugar version of the classic cola, and several innovative and unique specialty products like VITAMINWATER Electrolyte Enhanced Bottled Water Variety Pack. Their target audience is broad, spanning all ages and demographics, but they especially focus on leveraging their lifelong nostalgia and sense of longing within their core consumers.
The Coca-Cola brand has become a symbol of refreshment and refresh you. With a wide variety of products and memorable iconic campaigns, including the ‘Share a Coke' campaign, the brand stands alone with its unique offerings and commitment to its customers.